Relationship Coaching - How It Differs From Couples Therapy

If you’re struggling with your relationship or trying to salvage a broken one, you may decide to turn to the professionals for guidance. That’s where a Relationship Coach comes in.

I know what you’re thinking:

Don’t you mean a couples therapist?

Well, not necessarily. Maybe couple’s therapy is indeed what will work best for you, but there’s a good chance it may not apply to you:

  • Maybe your partner/ex would not agree to it.
  • Maybe you both broke up and they’re not even talking to you anymore.
  • Maybe you’re looking to move on.
  • Maybe you’re trying to avoid problems in future relationships.
  • Maybe you’re looking to start a new relationship.
  • etc.

What about a therapist just for me, not couples therapy?

Yes, therapy in general is going to apply to a lot more situations than couples therapy. But depending on your goals, relationship coaching may still be a better fit for you than therapy.

To be clear, relationship coaching isn’t a substitute for therapy - a relationship coach does not help treat mental ailments. Therapy focuses on mental health, whereas relationship coaching focuses on your social and relationship goals.


# Relationship Coaching vs Therapy
Therapists focus on past traumas and issues to change self-destructive habits, repair and improve relationships and work through painful feelings. In this sense, therapy focuses on the past, introspection, and analysis, with the hope of resolving past issues and creating a happier, more stable future. Therapy is a long term process that involves regular sessions with a fixed time limit.

Relationship coaches focus on advancing the client’s potential and helping them achieve their goals. They focus on the present and the future, helping clients bridge the gap between where they are and where they want to be. Relationship coaches help clients identify obstacles and problematic behaviors in order to create action plans to help them achieve the results they want. They set clients up with a process that may be long or short-term and can involve a combination of on-demand and regular sessions at varying lengths.


# Let’s explore what you can expect by approaching a therapist and relationship coach in the following scenarios:

  • Help to get back with an ex.

  • Help to fix an unfulfilling dating life.

You want help getting back together with your ex:


My ex broke up with me a few days ago, I thought she was "the one" but she told me she was unhappy and wanted to see other people. I wish I can get back together with her, but I'm afraid they might have found someone else already. I want to know what I can do to get them back.

I want her back

Meeting your therapist

  • You can expect to:

  • Identify and understand your emotions surrounding the breakup.

  • Get help facilitating your exploration of how you evaluate/feel about your - situation and you got into the relationship.

  • Learn healthy coping exercises to help regulate and process your emotions.

  • Discover and understand yourself better to empower you to make your own choices.

  • Examine past events in life and work through the emotions they trigger and the influences they have in your present.

  • What you shouldn’t expect:

  • You won’t get direct, actionable advice or strategy to help you achieve your goals.

  • You won’t get recommendations on whether you should move on or reconnect.

  • You won’t get help figuring out what your ex may be feeling towards you.

Here’s what a real licensed LMFT responded to the inquiry:

LMFT's response

Meeting your relationship coach

  • You can expect to:

  • Identify what you hope to gain from coaching.

  • Discuss your past relationship and the situation you’re in now in detail.

  • Provide email or text transcripts you’ve had with your ex to help your coach understand your situation in greater depth.

  • Get an assessment of the core issues and turning points that led to the breakup.

  • Gain clarity on whether to move on or to attempt to reconnect after weighing the risks involved.

  • Receive a short and long-term strategy on how to reconnect with your ex and rebuild the relationship stronger and healthier.

  • Uncover coping strategies, limiting beliefs, and dysfunctional behavioral patterns that prevent you from moving forward.

  • Collaborate with your coach on exactly what to say or text your ex to help maximize your chances of achieving your goal.

  • Receive ongoing strategic and emotional support as your situation progresses. Learn what changes you can make to make healthier relationship decisions.

  • What not to expect:

  • You won’t get advice on entering, leaving, or maintaining an abusive relationship.

  • You won’t be coached if you’re having suicidal thoughts.

  • You won’t be diagnosed or treated for personality disorders, mental illnesses, or substance abuse.

  • You won’t get actionable advice on day-to-day challenges and struggles.

Here’s a real certified relationship coach’s response:

Coach response 1

Now a scenario where you’re dealing with an unfulfilling dating life:


I've been online dating for over a year now and get only a handful of matches. And I can't get past the first date. When I tell them I had a nice night and would like to see them again they always tell me they prefer to be friends. What am I doing wrong and how can I get better at dating?

Coach response 1

Meeting your therapist

  • You can expect to:

  • Work through emotions that hold you back from realizing what you hope to achieve from dating.

  • Gain clarity about yourself and what you want from your dates.

  • What you shouldn’t expect:

  • You won’t get advice on how to improve your dating profiles, conversation skills, attraction, body language, or any other practical skills you could directly apply to dating.

  • You won’t get any specific recommendations that would help improve your dating situation.

Meeting your relationship coach

  • You can expect to:

  • Identify what you’d like to achieve in your dates.

  • Get a thorough evaluation of your dating profile including bio and pictures.

  • Get an assessment of what you’re currently doing well and what you can improve on.

  • Identify what blocks you from being the best version of yourself on dates.

  • Discover how to play to your strengths in dating.

  • Learn exactly what you can say or text to help you spark attraction, keep your date interested, and leave a positive impression.

  • Learn conversational skills, flirting techniques, and attraction building mannerisms.

  • Learn how to use dating apps to find potential partners who best suit your preferences.

  • What you shouldn’t expect:

  • You won’t resolve past trauma or debilitating anxiety that affects your ability to date or hold a conversation.

  • You won’t learn coping strategies to date when you have a mental health condition or personality disorder that affects your relationships with others.

Here’s a real certified relationship coach’s response:

Coach response 2


# Therapy and coaching have many overlaps. Some therapists will offer you actionable advice and some relationship coaches will help you overcome emotional challenges. When deciding whether to get relationship help from a therapist or a relationship coach, think about how you’ll answer the first question a therapist or relationship coach will ask you:

Why brought you here? What is your goal?

If you’re seeking help with your emotions, like you want to learn how to control your relationship anxiety or get over your fear of commitment, therapy is a good option. If you’re seeking help with an external goal, like reconnecting with your ex or getting more dates from online dating, a relationship coach might be a better option.

If you're interested in hearing on this topic from a psychologist, check out this article on Psychology Today - The Difference Between Coaching and Therapy Is Greatly Overstated

Finding success
To summarise, you have a lot to gain from both therapy and coaching and you don’t have to choose one over the other. In fact, 39% of Relationship Hero’s clients have or currently use therapy. Regardless of the service that you decide to use, you’ll become a better, healthier, and more empowered version of yourself for it.


Want guaranteed results? Click here to chat with a Relationship Coach who will help you figure out exactly what's going on through your ex's mind and how you can win them back.