Make Every Word Count

We’ve previously explained how to measure text messages on two important dimensions: emotional value and size. Now let’s see how the two are related.

Say your target sends you this text:

Them: "So what did you think of The Martian??"

You could send a short low-value reply:

(1) You: "It was great."

Or a long high-value reply:

(2) You: "It was a very enjoyable movie, I was entertained pretty much the whole time. I thought Matt Damon’s performance was really good… I’m sure critics are gonna be writing about that… and I might be starting to develop a crush on him cause he’s just so likable on screen. Lol"

Or a short high-value reply:

(3) You: "Loved it. Also I have a crush on Matt Damon now lol"


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For each option (1)-(3), we can divide the emotional value by the size and get the average value per word of your text. We call that your value velocity.

  1. low-value / short = medium value velocity
  2. high-value / long = medium value velocity
  3. high-value / short = high value velocity

Your value velocity is the rate at which you deliver emotional value in a social interaction. High-social-status people, like celebrities and politicians, usually speak (and text) with high value velocity. You should strive to always have high value velocity in your texts.

To keep your value velocity high, just follow these two tips:

Keeping your value velocity high isn't just a texting tip, it’s a way of being. It's a critical factor in virtually every social interaction – whether it's a date, a long-term relationship, a business lunch, or a prepared speech.